Service Process
We have a better understanding of the operation and trends of overseas and domestic new media, understand what content and format are suitable for advertising, and will produce content that best matches the market based on your existing materials.
We will comprehensively manage and operate the account in areas such as information completion, audience positioning, content production, product promotion, data analysis, art design, and creative planning.
Xiaohongshu Business Process
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Account Basic Construction
Account positioning: Understand customer needs and strengths, and help merchants determine the tone of their Xiaohongshu accounts
Determine the direction of the article: According to the account tone determined by both parties, sort out the recommended direction of the article
Account packaging: Combine brand logo and VI to create an overall style
High-quality content output: Create basic image copy based on brand positioning
Art design: Xiaohongshu is a beautiful platform, and good pictures can bring more traffic
Professional customer service: Help merchants improve their customer acquisition capabilities and tap into potential customers
Marketing Operations
Continuous output of high-quality content: Based on the frequency of publication in previous communication, attract more target customers to pay attention, collect, click, etc. through content
Fan attraction activities: Through free activities, fans are attracted to obtain more natural traffic and increase the natural coverage after the notes are sent.
Experts planting grass: Use amateurs & KOC experience posts to output high-quality content to achieve the purpose of planting grass
Advertising
Segmented and label-based testing and delivery: Daily testing and tracking of population data based on interest tags/gender/age to screen efficiency
Data summary and stage analysis: According to the staged delivery, record the delivery effect, analyze and diagnose the delivery materials, and form a report. Understand how your money is spent and how to improve the efficiency of delivery.
